March 2016 – March 2017
Chess Wise is the company behind the award winning IoT platform technology for the built environment: MyriaMesh.
I analyzed the stakeholder community, set up the customer journey (online and offline) identified and developed the necessary content, refurbished the brand identity, redesigned the website and kick-started the inbound marketing strategy. This lead a.o. to an 80% increase in relevant traffic to the website with a 2% increase in conversion to leads.
January 2015 – February 2016
Sim-CI develops a simulation platform for critical infrastructure systems that delivers an integrated asset management solution for the utility industry, and smart city professionals. As the (product) marketing strategist, I analyzed the stakeholders and developed the first user scenarios that set the framework for the proof of concept. I developed the brand, came up with the brand name and created the marketing media and content from scratch.
January 2013 – December 2014
Qberhood developed a Social Media Management Solution that helped businesses manage their online communities. I was responsible for setting up the company, hiring and managing the team. The product launched successfully in 2014 – unfortunately much later than expected due to development setbacks dating from an early stage. The user community and revenues grew steadily, but not fast enough to make up for the belated launch. A second funding round was unsuccessful. Qberhood has stopped its activities.
I had the fortune to meet Marieke whilst doing project-based work for Sim-CI. Marieke supported me in gaining knowledge and insights, to ensure the success criteria. Marieke's sophisticated grasp of the product in combination with an innate understanding of the market and CI verticals, and a warm and personal approach, secured the products being delivered on time, budget and scope.
I hired Marieke for a year from March 2016 to March 2017. She was responsible for setting up the marketing media and activities both online and offline. I have come to know Marieke as a pleasant colleague. She is an engaged, hard worker with both strategic and operational value. She is creative and resourceful in finding the right information and means to be successful. She values direct contact with customers and a strategic collaboration with sales and never loses sight of the ultimate goal; the company’s growth.
I worked many times with Marieke on several projects. She works hard and has a sharp and analytic mind which results in tangible results for our company. Always a pleasure to work with.
Marieke has a strong nose for creating business opportunities and finding the solutions to her clients problem on levels they often haven’t even considered. She is clever in utilizing her network into helping one another, and she does this with sincere intend for all parties involved. Getting things done with a smile seems to come natural in most cases!