Marketing Strategy Hacker – KPN Security

Oct 2019 – Present

KPN Security is the largest Security VAR (NL). I lead the post-merger transition from the marketing of ‘point solutions’ to marketing value propositions through customer-centric buying journeys. This role also entails setting up the co-op collaboration with strategic partners and marketing stakeholders at the parent company KPN and activating a Go-To-Market strategy & lead generation process.

Marketing Hacker – O-Nexus

March 2019 – Oct 2019

O-Nexus is an energy efficiency management system for the built environment. It is smart, open, and agile and complies with any energy performance standard. I developed and kicked off their Go to Market strategy (website, content, lead-gen) targeting the real estate, engineering, and construction sector.

Marketing Lead (a.i.) -Ecochain

Feb 2018 – March 2019

Ecochain is a leading business intelligence tool that quantifies the business opportunities for sustainability in business. was hired to speed up marketing activities to match their growth opportunities. I kickstarted their Go-to-Market (new branding, website, marketing automation and leadgen process MQL intake doubled, SQL intake grew with 40%.

Partner – PropTechNL

May 2017 – Present

I partnered with founder Menno Lammers and set up a membership-based community and business development platform for Proptech businesses. Our services focussed on mapping the property technology landscape, market research, knowledge sharing, business development, match making, content marketing and events.

Delegate Brainport Smart District- Spark Campus

April 2016 – Present

I represented Spark Campus on the project team for the development of the smartest, most live-able adaptive area of the Netherlands: Brainport Smart District; a next-gen, smart residential area. I was part of the tribe that delivered the guiding principles for the smart living proposition (IoT network and applications) and the steering team that reported to the municipality of Eindhoven.

Marketing Manager – Chess Wise

March 2016 – March 2017

Chess Wise is the company behind the award winning IoT platform technology for the built environment: MyriaMesh. I refined the stakeholder analysis, developed the journeys (online + offline) and built relationships with SIGs and the influencers. I refurbished the brand identity and redefined its message and propositions. In close cooperation with the sales team I managed the implementation of new online media and the implementation of a publishing strategy that significantly improved the exposure and conversion rates.

Marketing Strategy – Alliander | Sim-CI

January 2015 – February 2016

Sim-CI delivers integrated asset management solution for the utility industry and smart city professionals. As the (product) marketing strategist, I analyzed the stakeholders and developed the first user scenarios that set the framework for the proof of concept and the first development stages. Me and my team developed the brand and build the stakeholder community in support of a successful commercial launch.

Business Unit Manager – Qberhood/ Social Sensr

January 2013 – December 2014

Qberhood delivered a Social Media Management Solution . I was responsible for setting up the company, hiring and managing the team. I worked closely with the CTO and the stakeholder community to ensure the value and the UX of the system. The product launched successfully in 2014 – unfortunately much later than expected due to development setbacks dating from an early stage. The user community and revenues grew steadily, but not fast enough to make up for the belated launch. After the bankruptcy of the mother company MarketingMonday, a second funding round was unsuccessful. Qberhood has stopped its activities.