Feb 2018 – Present
Ecochain is a revolutionary Environmental Intelligence application that supports businesses to develop lean & green strategies that benefit their bottom line and the environment. I activated the full scope of the marketing strategy; launched a new branding, website, developed the marketing automation back-end, kicked off online campaigns, while doing PR and event management on the side. Traffic increased by >100%, MQL intake by >40% (Launch online platform September 2018)
May 2017 – Present
PropTechNL is an exclusive, cross-industry development platform for PropTech frontiers in the Netherlands. My businesspartner Menno Lammers and I connect the most progressive minds that leverage innovation in Real Estate to create a circular, healthy and prosperous built environment (press release in Dutch).
March 2016 – March 2017
Chess Wise is the company behind the award winning IoT platform technology for the built environment: MyriaMesh. I refined the stakeholder analysis, developed the journeys (online + offline) and built relationships with SIGs and the influencers. I refurbished the brand identity and redefined its message and propositions. In close cooperation with the sales team I managed the implementation of new online media and the implementation of a publishing strategy that significantly improved the exposure and conversion rates.
January 2015 – February 2016
Sim-CI delivers integrated asset management solution for the utility industry and smart city professionals. As the (product) marketing strategist, I analyzed the stakeholders and developed the first user scenarios that set the framework for the proof of concept and the first development stages. Me and my team developed the brand and build the stakeholder community in support of a successful commercial launch.
January 2013 – December 2014
Qberhood delivered a Social Media Management Solution . I was responsible for setting up the company, hiring and managing the team. I worked closely with the CTO and the stakeholder community to ensure the value and the UX of the system. The product launched successfully in 2014 – unfortunately much later than expected due to development setbacks dating from an early stage. The user community and revenues grew steadily, but not fast enough to make up for the belated launch. After the bankruptcy of the mother company MarketingMonday, a second funding round was unsuccessful. Qberhood has stopped its activities.
I had the fortune to meet Marieke whilst doing project-based work for Sim-CI. Marieke supported me in gaining knowledge and insights, to ensure the success criteria. Marieke's sophisticated grasp of the product in combination with an innate understanding of the market and CI verticals, and a warm and personal approach, secured the products being delivered on time, budget and scope.
I hired Marieke for a year from March 2016 to March 2017. She was responsible for setting up the marketing media and activities both online and offline. I have come to know Marieke as a pleasant colleague. She is an engaged, hard worker with both strategic and operational value. She is creative and resourceful in finding the right information and means to be successful. She values direct contact with customers and a strategic collaboration with sales and never loses sight of the ultimate goal; the company’s growth.
Marieke has a strong nose for creating business opportunities and finding the solutions to her clients problem on levels they often haven’t even considered. She is clever in utilizing her network into helping one another, and she does this with sincere intend for all parties involved. Getting things done with a smile seems to come natural in most cases!
I worked many times with Marieke on several projects. She works hard and has a sharp and analytic mind which results in tangible results for our company. Always a pleasure to work with.