Publication categories
Pragmatic Strategist

Strategic Doer


Value builder

Team Player

Team management

tech savvy

Tech savvy

Marketing Lead (a.i.) -Ecochain

Feb 2018 – Present

Ecochain is a revolutionary Environmental Intelligence application that supports businesses to develop lean & green strategies that benefit their bottom line and the environment. I activated the full scope of the marketing strategy; launched a new branding, website, developed the marketing automation back-end, kicked off online campaigns, while doing PR and event management on the side. Traffic increased by >100%, MQL intake by >40% (Launch online platform September 2018)

Partner – PropTechNL

May 2017 – Present

PropTechNL is an exclusive, cross-industry development platform for PropTech frontiers in the Netherlands. My businesspartner Menno Lammers and I connect the most progressive minds that leverage innovation in Real Estate to create a circular, healthy and prosperous built environment (press release in Dutch).

Spark Transparent

Delegate Brainport Smart District- Spark Campus

April 2016 – Present

I represent Spark Campus on the project team for the development of the smartest, most live-able adaptive area of the Netherlands: Brainport Smart District.

Marketing Manager Chess Wise

Marketing Manager – Chess Wise

March 2016 – March 2017

Chess Wise is the company behind the award winning IoT platform technology for the built environment: MyriaMesh. I refined the stakeholder analysis, developed the journeys (online + offline) and built relationships with SIGs and the influencers. I refurbished the brand identity and redefined its message and propositions. In close cooperation with the sales team I managed the implementation of new online media and the implementation of a publishing strategy that significantly improved the exposure and conversion rates.

Marketing Manager Sim-CI

Marketing Strategy – Alliander | Sim-CI

January 2015 – February 2016

Sim-CI delivers integrated asset management solution for the utility industry and smart city professionals. As the (product) marketing strategist, I analyzed the stakeholders and developed the first user scenarios that set the framework for the proof of concept and the first development stages. Me and my team developed the brand and build the stakeholder community in support of a successful commercial launch.

Marketing Manager Quberhood

Business Unit Manager – Qberhood/ Social Sensr

January 2013 – December 2014

Qberhood delivered a Social Media Management Solution . I was responsible for setting up the company, hiring and managing the team. I worked closely with the CTO and the stakeholder community to ensure the value and the UX of the system. The product launched successfully in 2014 – unfortunately much later than expected due to development setbacks dating from an early stage. The user community and revenues grew steadily, but not fast enough to make up for the belated launch. After the bankruptcy of the mother company MarketingMonday, a second funding round was unsuccessful. Qberhood has stopped its activities.