Oct 2019 – Present
KPN Security is the largest Security VAR (NL). I lead the post-merger transition from the marketing of ‘point solutions’ to marketing value propositions through customer-centric buying journeys. This role also entails setting up the co-op collaboration with strategic partners and marketing stakeholders at the parent company KPN and activating a Go-To-Market strategy & lead generation process.
March 2019 – Oct 2019
O-Nexus is an energy efficiency management system for the built environment. It is smart, open, and agile and complies with any energy performance standard. I developed and kicked off their Go to Market strategy (website, content, lead-gen) targeting the real estate, engineering, and construction sector.
Feb 2018 – March 2019
Ecochain is a leading business intelligence tool that quantifies the business opportunities for sustainability in business. was hired to speed up marketing activities to match their growth opportunities. I kickstarted their Go-to-Market (new branding, website, marketing automation and leadgen process MQL intake doubled, SQL intake grew with 40%.
May 2017 – Present
I partnered with founder Menno Lammers and set up a membership-based community and business development platform for Proptech businesses. Our services focussed on mapping the property technology landscape, market research, knowledge sharing, business development, match making, content marketing and events.
April 2016 – Present
I represented Spark Campus on the project team for the development of the smartest, most live-able adaptive area of the Netherlands: Brainport Smart District; a next-gen, smart residential area. I was part of the tribe that delivered the guiding principles for the smart living proposition (IoT network and applications) and the steering team that reported to the municipality of Eindhoven.
March 2016 – March 2017
Chess Wise is the company behind the award winning IoT platform technology for the built environment: MyriaMesh. I refined the stakeholder analysis, developed the journeys (online + offline) and built relationships with SIGs and the influencers. I refurbished the brand identity and redefined its message and propositions. In close cooperation with the sales team I managed the implementation of new online media and the implementation of a publishing strategy that significantly improved the exposure and conversion rates.
January 2015 – February 2016
Sim-CI delivers integrated asset management solution for the utility industry and smart city professionals. As the (product) marketing strategist, I analyzed the stakeholders and developed the first user scenarios that set the framework for the proof of concept and the first development stages. Me and my team developed the brand and build the stakeholder community in support of a successful commercial launch.
January 2013 – December 2014
Qberhood delivered a Social Media Management Solution . I was responsible for setting up the company, hiring and managing the team. I worked closely with the CTO and the stakeholder community to ensure the value and the UX of the system. The product launched successfully in 2014 – unfortunately much later than expected due to development setbacks dating from an early stage. The user community and revenues grew steadily, but not fast enough to make up for the belated launch. After the bankruptcy of the mother company MarketingMonday, a second funding round was unsuccessful. Qberhood has stopped its activities.
I worked many times with Marieke on several projects. She works hard and has a sharp and analytic mind which results in tangible results for our company. Always a pleasure to work with.
Marieke has a strong nose for creating business opportunities and finding the solutions to her clients problem on levels they often haven’t even considered. She is clever in utilizing her network into helping one another, and she does this with sincere intend for all parties involved. Getting things done with a smile seems to come natural in most cases!
I hired Marieke for a year from March 2016 to March 2017. She was responsible for setting up the marketing media and activities both online and offline. I have come to know Marieke as a pleasant colleague. She is an engaged, hard worker with both strategic and operational value. She is creative and resourceful in finding the right information and means to be successful. She values direct contact with customers and a strategic collaboration with sales and never loses sight of the ultimate goal; the company’s growth.
I had the fortune to meet Marieke whilst doing project-based work for Sim-CI. Marieke supported me in gaining knowledge and insights, to ensure the success criteria. Marieke's sophisticated grasp of the product in combination with an innate understanding of the market and CI verticals, and a warm and personal approach, secured the products being delivered on time, budget and scope.