Salut space traveler,
If you made it here, there is a good chance you are fascinated by technological advancements that hold promises for a bright future. Just like me.
If I am correct, let’s join forces. I am an interim transformation & marketing lead with fifteen years of experience in marketing strategy, branding, and go-to-market management for impact-driven tech companies.
I support tech scale-ups with a heartfelt mission in Agtech, Climate-tech, Renewable energy, Cybersecurity, and AI-for-good to bring their solutions to market and grow their brand awareness and revenue.
And I am Dutch, so expect respectful, brutal honesty – and openness to brutal honesty for the sake of moving forward with clarity.
What can I do for you?
CMO-as-a-Service
“I like to call myself a CMO-as-a-Service. Why? I love working for pace-setting, purpose-led tech scale-ups. However, I too often found myself acting as a one-person marketing team.
The predicament was apparent. Scale-ups would often hire me as a marketing leader at their maximum affordable rate, leaving fewer budgets for essential marketing support.
Leading strategically and offering operational value is a stretch. Taking the rudder is not easy if you’ve been working in the engine room for weeks. Paying someone the rate of a captain for working in the engine room is not a smart investment either. That is why I offer my experience as a service: to free up the budget for full-time marketing support and focus on success.”
Strategic Focus
Objectives
- Achieving a univocal understanding of your value proposition, positioning,
marketing objectives, goals, strategy, metrics, and tactics. - Ensuring buy-in all stakeholders
Draft program
- Min 4 x 4hrs play time with key stakeholders
- Weekly follow-ups, reviews, and fine-tuning.
- Lead time: min. 4 weeks
Deliverables
- Crystal clear strategy playbook including marketing objectives, goals, strategies and tactics
Value creation
Objectives
- Develop customer value journeys
- Develop Go to Market Strategy & roadmap
- Develop a marketing & sales flow framework supporting the value journeys and the go-to-market tactics.
Draft program
- min 4 x 6hrs play time with key stakeholders
- min 4 x 1 week processing and follow ups
- min 4 weeks development Go to Market plan, requirements Marketing & Sales automation
Deliverables
- Crystal clear value playbook (Go-to-Market strategy)
Performance management
Objectives
Scalable Go to Market management
- Team management
- Campaign management
- Performance management
Draft program
- customized
Deliverables
- Ad interim marketing & performance management, tbd.
Want to get right on it?
Present your challenges during a 30-minute canvas session.
- Let’s get familiarized (5min),
- canvas opportunities (10min),
- canvas challenges (10min),
- determine feedback and follow-up (5min).
Want to drop me a note?
Let me know whats is on your mind, and I will get back with you.
- Tell me about your current adventures, and how I might help you reach your destination.
- Don’t hold back on details
- Please accept my 48-hour response time.
Can’t wait? Just give me a call :)!
+31648015415