*A glance at how I prioritize and incorporate different marketing disciplines:
It’s important to me to set the right strategic goals to drive results. Next, I want to make sure the expectations of your commercial stakeholders’ (leads, clients, partners, etc) are exceeded by offering the right value (content, propositions, events, other) at the right moment through the right channels. Also, I find marketers have to engage in business development and sales activities to understand and learn about their stakeholders’ views and perceptions. Finally, I focus on optimizing marketing automation. It is essential to raise efficiency and gain insights into your opportunities for growth, at every level.